The Challenge: Cut through the noise while launching Scotch Porter’s Hydrating Body Wash.

The Journey: I directed and led strategy for SOME Company and Ron Hill Photo to create attention-grabbing content through storytelling utilizing the concept of “groom porn.” Like food porn, the dynamic assets featured bright colors, drips and drops of liquids, skin, and product ingredients. The content was utilized in owned channels, paid media and on Target PDPs. on this campaign. The team implemented a drip campaign prior to launch by adding additional content around skin hydration to owned channels and encouraging SMS signups for new products.

Skills: #Retail #GTMstrategy #Content #Producer #CreativeDirector #Ecommerce