Christina Chalmers, M.B.A.

• Brand Strategy + Positioning
• Direct-to-Consumer (DTC)
• Integrated Marketing Campaigns
• Consumer Insights + Research
• P&L Management

Strategic brand marketing leader with 10 years of experience driving innovative DTC and retail marketing strategies. Proven track record of developing holistic brand experiences, managing cross-functional teams, and delivering measurable business growth in wellness and consumer product sectors. Passionate about creating breakthrough campaigns that drive brand awareness, brand affinity and deliver business results. 

Professional Summary

Brand Director, Marketing & E-commerce | Scotch Porter
Quallis Brands Inc., Newark, NJ
February 2023-Present

• Developed DTC strategy increasing channel profitability with 37% Average Order Value (AOV) and 17% Conversion Rate (CVR) growth

• Led comprehensive brand strategy resulting in 71% increase in brand impressions and 116% growth in social media engagement

• Implemented strategic sampling & experiential marketing programs (OOH), generating 5MM impressions during Essence Festival of Culture

• Managed cross-functional teams including paid media, social, email/SMS, and PR to create cohesive marketing narratives

• Designed and implemented retail sampling strategies that elevated brand to #1 SKU in Target's beard category

• Implemented new TOV and Visual ID across Email/SMS that led to a 22% increase in AOV with a 52% decrease in spend

• Developed strategic marketing programs managing a $5M budget

• Produced high-impact marketing campaigns leveraging consumer insights and social listening tools

• Managed Customer Experience (CX) team, driving 46% year-over-year channel revenue increase

Brand Manager, Scotch Porter
Quallis Brands Inc., Newark, NJ
February 2021-January 2023

• Developed integrated marketing programs and experiential activations across full consumer funnel

• Managed influencer and affiliate programming, driving significant brand awareness (39%) and engagement increase (42%)

• Produced product launch campaigns that included TikTok content trends to increase virality, leading to 7M+ impressions

• Served as creative director for social channels, e-commerce platforms, and content production

• Collaborated with major retailer partners to develop an on-line and off-line content programming ecosystem

Senior Marketing Manager, Brand and Product Marketing
Eric McCrite Company, Acworth, GA (remote position)
March 2020-February 2021

• Developed comprehensive marketing plans driving sales, community engagement, and brand awareness

• Created and implemented wholesale and affiliate marketing strategies

• Managed marketing, e-commerce, and customer experience teams across three brands

• Oversaw product strategy and storytelling implementation with vendors and creative agencies

Marketing Manager | Pastry Footwear Brand
Vida Shoes International, New York, NY
February 2019-March 2020

• Led brand messaging and creative initiatives resulting in 36% increase in direct-to-consumer sales

• Cultivated relationships with influencers and organizations to form profitable partnerships leading to an increase of 35% in event sales

• Managed back end of Shopify site; making all updates/changes to ensure user friendliness and compliance with brand guidelines

• Created and implemented Pop-Up Shop marketing initiatives (OOH), merchandising, staffing, training, and software setup

Marketing Associate | Pastry Footwear Brand
Vida Shoes International, New York, NY
February 2018-February 2019

• Created and implemented a comprehensive marketing plan for the brand while managing $230K budget

• Curated experiential marketing events that increase social engagement (187%) and sales (15%)

Marketing & Operations Manager (Part-Time)
PLVSH, Summit, NJ
April 2016 to March 2018

PLVSH is a startup, premium plus size fashion retailer and personal styling platform exclusively for women sizes 14+.

• Analyzed production procedures and implemented new processes to reduce production time by 25%

• Increased social engagement by 263% with developed marketing strategies that included a Virtual Fashion Week 

• Executive Certificate Program – Creative Direction, ELVTR February 2024

• Master of Business Administration – Marketing, Seton Hall University, South Orange, NJ 3.84 GPA December 2016

• Bachelor of Arts in Spanish & Business Administration: Entrepreneurship, Salem College, Winston-Salem, NC Cum Laude, 3.5 GPA May 2013