The Wellness Edit
The Challenge: Solidify Scotch Porter as an authority in the wellness space.
The Journey: The team created The Wellness Edit, a webisode platform, powered by Scotch Porter. The Wellness Edit features educational content around various areas of health + wellness through a male focused lens. In partnership with SuperBest agency, I oversaw talent sourcing, talent management, and storytelling. I was heavily involved in all areas of pre-production, production and post-production.
The Outcome: Several high-quality pieces of content produced with strategies to positively affect video completion rate. The videos were leveraged across owned channels, where the content reached over 605K consumers across Instagram, Facebook, Email and SMS channels.
Skills: #Content #CreativeDirection #Producer #TalentManagement #Strategy #Branding
Dr. Lisa Lewis, Naturopathic Doctor, and Devi Maisha, a Sensual Energy Alchemist and Embodiment Coach, chat with Jason Rosario about ways to prioritize physical and sexual health outside of western medicine.
Alternative Modes of Medicine
Psychotherapist Stevon Lewis and Jason Rosario discuss what Impostor Syndrome is and how to overcome it.
Impostor Syndrome
Paul Austin, founder of Third Wave, and Psychedelic Enthusiast Elijah Craig discuss the fascinating world of psilocybin and explore how microdosing can bring a positive shift to mental and physical health with Jason Rosario, founder of The Lives of Men.
Microdosing
Plant Based Flavor
Rapper and Health Advocate Styles P and Wellness Advocate Zakkiya Miller share tips and benefits of a plant-based lifestyle while putting a plant-based spin on a BBQ.
Te-Ana Souffrant, Full Spectrum Doula and Founder of the Arch App, and William Moore, Certified Perinatal Educator discuss the black birthing experience in the U.S. with Jason Rosario, founder of The Lives of Men.
Black Birthing + Doulas
Sean Lewis, founder of The Dad Gang and Daddy Ramadani, Filmmaker and Comedian, have a candid conversation around the nuances of Black fatherhood with Jason Rosario, founder of The Lives of Men.
