The Challenge: Create visuals that tell the Scotch Porter’s origin story that highlight the new brand trademark Fresh Out The Kitchen.

The Journey: The team wanted to tell the story of founder Calvin Quallis’ journey starting Scotch Porter in the kitchen of his home. In partnership with Dear Future and Mayda, we produced a video along with photo visuals that highlighted the brand’s humble beginnings while focusing on key product attributes. The creative assets were utilized in brand awareness and top of funnel (ToFU) paid media campaigns.

Skills: #Content #CreativeDirection #Producer