The Challenge: Create scroll-stopping visuals that share product features and benefits in an easily digestible way.

The Journey: I spearheaded this project with SOME Company, where consumer insights and industry data led the creation process. Key messaging was included within the first few seconds of each visual to ensure the primary message would be consumed regardless of drop off point. We implemented fast moving visuals and audio edits that coincided with visual movement to entertain while the consumer absorbed the product information shared. The content was used in paid media and as rich media for retail PDPs.

The Outcome: Content received over 20M paid impressions. The video completion rate increased 27% compared to previous product education campaigns.

Skills: #ContentCreation #TalentManagement #CreativeDirection #Production #Strategy #RetailMarketing