Walmart Influencer Paid Media Campaign

The Challenge: Increase brand awareness and sell through rate of Scotch Porter hair and beard care product availability at Walmart utilizing influencer content.

The Journey: The team worked with IZEA to produce influencer content. We focused on a diverse group of creators to highlight the versatility in hair textures Scotch Porter products work for. SmartCommerce Click2Cart technology was used, which allowed consumers to add up to six featured products to their online cart at Walmart in a single click from the social post. The launch of this campaign was paired with refreshed content on Walmart.com product detail pages (PDPs) that showcased updated visuals, and product education.  

The Outcome: Once complete, the influencer campaign drove 4M impressions with ~$2M in carted products.

Skills: #Retail #Influencer #MediaBuying #ContentCreation #Strategy